Yesterday I had a conversation with Right On Interactive’s CEO, Troy Burk, that many would consider a bit bizarre. We are currently in the process of planning a full day retreat for the marketing and sales teams to outline goals, strategies, and tactics as we move towards the new year. Troy and I were discussing […]
Every day here at PERQ, our salespeople make tons of phone calls and send out lots of e-mails to current and prospective clients all over the country. It’s a tough job, but somebody’s gotta do it — and they do it extremely well. Like most organizations our size, we invest in a Customer Relationship Management […]
It’s like the popular movie, The Hunger Games. Every individual that lives within the districts automatically qualifies to have their name-card in the reaping one time when they turn 12 (whether they like it or not). No matter how fast they run or how far they go, that card has a way of tracking them […]
As the end of 2015 draws near, we tend to do quite a bit of reflecting on the past year. What worked, what missed the mark, who did a great job, who needs to kick it up a notch, and so on. For a B2B company like Right On Interactive, we tend to spend more […]
This post was originally published on Media Shower’s site. Do you know what single act is more important than getting a new client? Keeping your clients. But how do you do that? Tyler Williams, Sales and Marketing Operations Manager at Right On Interactive, says it’s all about where you put your focus. Tyler says your focus should […]
Most of us share one common priority over the holiday season: time with family. This means different traditions, celebrations, and activities — depending on your background — but most of us will see grandparents, cousins, aunts, uncles, siblings, and parents in varying capacities. Some of you may have cringed at the thought of having to […]
Do you find yourself struggling to connect with your audience because you lack the appropriate content variety types? Right On Interactive is now introducing its latest whitepaper: The Complete Guide For Lifecycle Content Marketing! While 78% of CMOs believe custom content is the future of marketing (DemandMetric), many marketers are still sending the same information […]
When I first started working in marketing technology, I engaged with clients via telephone, email, online and face-to-face meetings. That’s how they preferred to communicate with us, so that’s how we made ourselves available to them. Nowadays, customers have the ability to discuss your products and services via Twitter, Facebook, and review sites like G2 Crowd. They want to […]
Your marketing team spends a lot of time (and money) to attract potential customers. Your business development team spends a lot of time on winning new business for your company. But is your company putting forth those same efforts to keep customers? Reducing customer attrition, or churn, should be the focus of any organization, regardless […]
How many times have you written a review on Yelp, G2 Crowd, Amazon.com or Facebook? Customer feedback is an important method to measuring customer satisfaction. Many businesses gauge client success by the satisfaction levels of their customers. While a passing grade of four out of five stars may help an organization better prioritize upcoming projects […]