In this ebook, Right On Interactive answers the question that provides you with the evidence that a sophisticated, multi-level scoring approach to marketing automation produces better results.
This will 
help you understand Lifecycle Marketing and how enacting a system that scores prospects and customers can increase the engagement with your brand and result in growth to your bottom line.
Focus Research reported that 60% of CMOs have either an informal or no process to manage their marketing automation efforts.
The very foundation of a successful lifecycle marketing strategy reveals who your ideal prospect and customers are. Learn how lifecycle marketing can help you narrowly focus on relationships, while engaging with customers in a way that fits their needs.