Integration – connecting multiple applications to create a seamless experience; automate a process that is otherwise cumbersome and very manual; operate a process in a lights-out fashion. Any way you look at it, Integration is a strategic tool for every marketer in their tool chest.

The web has made us all technology savvy. Not only is the Internet a new marketing channel, there are completely new techniques for marketing on the Internet. Integration over the web using APIs is one such child of the Internet. All major corporations have opened up a new way of accessing their applications – programmatically via APIs. API stands for “Application Programming Interface”. What that means is that now instead of someone going to a web browser and using the UI to do things, a computer can do the same thing in automated fashion behind the scenes! This has led to a flood of integrated applications and whole host of new solutions.

Our Custom Integration Service Offering empowers our clients to achieve their marketing goals by providing a broad range of services that complement our easy-to-use software. The Integration team provides consultative services to assist in seamlessly integrating best-of-breed applications with the following systems:

• Email Marketing
• CRM Solutions
• Web Analytics
• Web-Based Content Management
• Proprietary Systems