Our propriety on-demand marketing automation software solution, 5Buckets, enables our clients to easily segment, schedule, trigger, and deploy a series of communications and follow up actions with customers and prospects as they move through the customer lifecycle.

5Buckets is developed to assist the marketer with capturing, reporting, and acting on customer data to help them become more efficient and effective in their marketing efforts. At any point in time, customers move in and out of a relationship with a company. Without metrics and insight into important trends and analysis, marketers will be challenged to show a solid return on marketing investment (ROMI).

How 5Buckets Works

5Buckets functions as a “marketing automation hub” connecting disparate databases with multiple marketing communication technologies. Unlike marketing automation products on the market today, 5Buckets is designed to complement the applications and systems that organizations already have in place. Our approach enables organizations to further leverage the investment they have already made with their existing marketing technology solutions by providing an easy to use interface that provides powerful integration capabilities.

5Buckets derives its name from the five basic types of data likely gathered on customers and prospects throughout the course of their relationship with our clients.

• Demographics (Revenue, Years in Business, Industry, Employees, Title, etc.)
• Geographics (Region, Country, Zip Code, Area Code, etc.)
• Behavioral (email response, web activity, campaign response, etc.)
• Interests, Attitudes, Opinions (BANT, Ideas, Suggestions, Customer Satisfaction, etc.)
• Purchasing (Recency, Frequency, Monetary, Customer Lifetime Value, etc.)

Regardless of the organization and the systems they have in place, all are currently capturing some of this information on customers and prospects. With 5Buckets, clients are able to act on this data by quickly organizing their customers into actionable marketing segments and automating the sending of relevant out-bound communications through email, voicemail, text, and direct mail.

Our clients are using 5Buckets to assist with a variety of marketing automation challenges that have previously been ignored, utilized enormous manual intervention and staff resources, or been too difficult to address. A short list of typical “use cases” in which our clients have been able find measurable success using 5Buckets include the following:

Aligning Marketing and Sales: Client uses 5Buckets to determine demographic information and campaign behavioral activity to send a series of nurturing communications to the lead until the sales team needs to be engaged.

Increase Event Attendance: The client uses 5Buckets to retrieve reports based on date and activity related to event registrations. This information allows the client to send a series of emails reminding their subscribers to attend the upcoming event, along with a timely voice message from the event leader/presenter reminding registrants of the event date and time.

Increase Renewal Rate: The client uses 5Buckets to retrieve reports from the CRM or the back-end transactional database. Based on renewal date, a series of email communications, voicemails, and phone calls are performed up to the expiration and renewal conversion.

Ensure Customer Satisfaction: The customer uses 5Buckets to retrieve a report of daily closed cases in customer’s CRM solution. An automated email is triggered to the customer with a survey attached, capturing the data back in CRM or within 5Buckets. Based on how each customer responds to the questions, tasks are routed throughout the organization for appropriate level follow-up.

Maintain Data Integrity: 5Buckets retrieves the report of hard bounces, creating a task in customer’s CRM solution for a specific individual or lead/contact owner to contact the subscriber via alternative methods. This allows the customer to update the contact’s information, mine possible new opportunities due to job change, and identify others within the organization who should also be receiving communications.

Our 5Buckets marketing automation solution is complemented by a range of professional services, which include, training and implementation, technical support ,account management, data integration, strategic consulting services, customer data analysis, and marketing automation alignment.