Multi-channel Marketing

People want personalized content and expect it to come through a preferred medium. Can you meet these demands?

Multi-channel marketing is a marketing approach that uses a variety of channels to reach an intended audience across multiple campaigns or within a singular, multi-level campaign.

Examples of marketing channels include email marketing, direct mail, SMS, or website activity. The main objective of running multi-channel marketing campaigns is to increase reach to prospects and customers and make it easier for them to engage with your campaign and, if appropriate, speed up the buying process. Certain channels are more appropriate for some contacts than others – consider your targeted demographics and how each expects to be communicated to. Your marketing tactics should offer a variety of ways for individuals or companies to interact with you.

As with any marketing campaign, it’s important to analyze and define the return on investment (ROI) of each channel, ideally measured by tracking engagement levels, which encourage marketing influenced leads and conversion of sales.