Email Marketing

Batch and blast is out. Personalized communications are in.

Email is an essential element of many marketing campaigns today. Now is the time to re-evaluate your current email marketing strategy and how you’re executing on it.

ROI’s email marketing software solution – embedded in the ROI Customer Lifecycle Marketing™ platform – enables marketers to increase new and repeat business with relevant, personalized communications. You’ll quickly create, automate, and improve email communications with prospects and customers throughout the customer lifecycle. And that means deeper, more engaged relationships.

ROI Email includes:

• Easy-to-use email editor to create sophisticated emails using built-in templates or your own designs
• Email test send capability – available in the content edit section as well as the email scheduling section
• Spam score checker – decrease the chance of your email ending up in Spam or Junk folders
• Litmus email rendering – see how your email looks in different email clients and browsers before it’s sent
• Advanced email tracking reports
• Email list management and dynamic audience segmentation for campaign automation management
• Dynamic engagement scoring rules to capture audience engagement and identify which actions are most valuable
• Easy compliance with CAN-SPAM and other government requirements – ROI checks every email before it’s sent for these components
• Multi-step, multi-channel marketing campaign management – for example, drip campaigns based off of subscriber activity