Is your com
pany trying to shorten their sales cycle? Are they striving to generate new business while retaining current customers?
Right On Interactive is now introducing its newest E-book: Lifecycle Marketing 101: What Every B2B Marketer Needs to Know About CLM!
With this ebook, B2B marketers, senior executives, sales enablement professionals, or those seeking to know more about Customer Lifecycle Marketing (CLM) will be given insight into what a CLM is, as well as how it can take a business to the next level.
Learn how Customer Lifecycle Marketing applies to your company from the time a prospect becomes a customer all the way to the point of brand advocacy. This E-book identifies and walks through a typical five stage customer lifecycle, while providing tips for increasing consumer engagement and revenue at each point of the customer relationship.
Get a better grasp on what lifecycle marketing is and is not, while learning more about the elements of a CLM strategy. This ebook will take you through the details of different gate criteria that determines when customer movement happens from one stage to the next.
Highlights include:
- The essential elements to create a CLM strategy.
- 10 campaign questions to discuss with your team before you start building.
- Practical ideas to help you move prospects and customers through each stage of the journey with your brand.
Customer Lifecycle Marketing affects all businesses; find out if you’re ready to implement a CLM platform into your marketing efforts. Sign up here for a free downloadable PDF of our new E-book!
This E-book was co-authored by Right On Interactive’s CEO and Founder, Troy Burk and Vice President of Sales, Lori Grass. For more information on the authors check out the Right On Interactive leadership page here.
